Trying to visually symbolise a complex idea – is not simple – but it’s a great exercise in really digging down to the purpose of an enterprise.
Marc and I have a deep love of design and beauty – as well as all things social media.
I’m very lucky to have him as my SKIL2 design and branding mentor (yeh yeh -it goes without saying that I’m lucky to have him as my brother).
He and I developed the SKIL2 visual branding through a series of emails as I live in Ballinamore (Leitrim, Ireland) and he’s in Singapore.
I blather on about how I see the core of the business – he sends me a few (usually 4) ideas – I usually pick 2 – and then we go back and forth for a while.
I’m the wordsmith and he’s the visual magician – and we kinda overlap as we fine tune it all.
Marc created the visual magic of my words.
I’m loving the colours -particularly the salamander (that’s the pinky, orangey …. shades) and the green. Vibrant and warm and … imaginative.
I wanted the visual branding to reflect the creative and complex nature of SKIL2.
Marc also sent me a pdf of my SKIL2 business card a few days ago.
Folks – it’s gorgeous – and it tells the brand story in 1 sentence.
OK – it’s a long sentence – but essentially it says what it does on the tin …
Using open source technology to create beautiful + practical + affordable online learning spaces for collaboration & communication by workers in small to medium nonprofit organisations
I love it and can’t wait to take it to the Sakai (open source learning management system) international conference in Paris at the end of June. Yeh – me and all the IT geeks – I really really need their smarts.
Yeh – bummer about having to go to Paris for a week. I’ll be brave.
Other SKIL2 news includes:
Depaul Trust were my first choice as the pilot non profit organisation. I will work exclusively with them until June 2009.
They have been on the cutting edge of accommodation and service provision for our most marginalised homeless people In Dublin and Belfast.
They were the first to have wet shelters – emergency accommodation specifically for drug users – supported accommodation for women leaving prison – harm reduction services – low threshold services – the list is long.
They know what it’s like to take a risk.
I’ve worked with them for around 6 years on a range of learning and performance issues and we have developed a strong, mutual and trusting relationship.
They know I will challenge them and bring ideas and visions that make them shake their heads – and – they know I always deliver and we’ll have a lot of fun in the process.
I think they are an amazing group of people.
Their CEO – Kerry Anthony – is very excited about the potential for SKIL2 in her organisation – even if she says all the IT and social media stuff I talk about sounds like martian. She’s willing to learn.
SKIL2 is a great big leap into the unknown.
Innovation never ever ever happens in a comfort zone … ever … ever … ever
My learning curve isn’t just steep – it’s vertical folks.
You know one of the best things?
I’m not doing it alone.
I take responsibility for the idea and building SKIL2 -and – there are a pile of intelligent, value driven and risk taking people who are willing to come on this slightly wild journey.
It’s very humbling to have people and organisations investing time and money in an idea that’s only 8 weeks old.
And in all the hoopla I keep the ultimate focus in mind –
to create online learning spaces that build nonprofit workforces so they can provide the best services to the people they serve.
That’s the bottom line.
You know there’s an amazing sense of personal power in creating something you’re passionate about – it’s an energy that stimulates and provides a sense of purpose – a kind of legal high.
Researchers have shown that when we learn new things – take risks – innovate – challenge ourselves and others – that we create new neural pathways.
They’ve also found that as we learn new things and do all the research, thinking and creating – we stimulate endorphins and natural opiates in our brain.
It’s a buzz folks.